{"id":820,"date":"2019-09-19T13:50:08","date_gmt":"2019-09-19T11:50:08","guid":{"rendered":"https:\/\/dotinum.com\/blog\/?p=820"},"modified":"2022-06-30T12:24:13","modified_gmt":"2022-06-30T10:24:13","slug":"e-commerce-trends-for-2020","status":"publish","type":"post","link":"https:\/\/dotinum.com\/blog\/e-commerce-trends-for-2020\/","title":{"rendered":"Most important trends in e-commerce for 2020"},"content":{"rendered":"\n

\u00adDid your e-commerce sales go down for no reason? Are you looking for ideas to freshen up your website? Or maybe you just want to sell more products? You came to the right place! Make yourself comfortable and read about the biggest trends in e-commerce for 2020. <\/p>\n\n\n\n

Mobile-first approach <\/strong> <\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Last week you were\ntalking with Jack – your favourite programmer about developing a new\nwebsite. You told him to focus on a desktop website first and added\nthat if he finds some more time he can create a mobile version too,\nbut not to bother too much about it. \n<\/p>\n\n\n\n

Do you really think\nthat designing websites with a focus on desktop computers will ensure\nsuccess and good visibility in Google search?<\/p>\n\n\n\n

In 2020, you should\nseriously change your way of thinking. According\nto statistics<\/a>, there are more than 1.2 billion\nmobile web users around the world. What\u2019s interesting is that 25%\nof mobile users in the U.S. mostly use mobiles instead of desktops.\nIn some cases a mobile is all they use. \n<\/p>\n\n\n\n

Before we explain what\na \u201cmobile first\u201d approach is, let\u2019s recall the definition of\nResponsive Web Design<\/strong> (RWD). This is a situation where\nprogrammers design a website for desktops first, and then adapt it to\ndifferent kinds of devices and screen sizes. \n<\/p>\n\n\n\n

In \u201cmobile first\u201d\nit\u2019s the opposite. In this approach, at the beginning of the\ndevelopment, designers focus on mobile user\u2019s needs and the mobile\nversion of a website. Later they adapt it to PC and other devices. \n<\/p>\n\n\n\n

If you are still not\nconvinced, notice that\nfrom the 1st of July<\/a> all new sites are\nevaluated using Google\u2019s mobile-first indexing. It means that\nmobile design will not only help you achieve a high score in Google\nsearch, but is also mandatory if you want your website appear in\nsearches. \n<\/p>\n\n\n\n

We will make your website mobile! <\/strong><\/p>\n\n\n\n

Contact us!<\/a><\/div>\n\n\n\n

Subscription Services<\/strong> <\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

What is a subscription\nservice? It\u2019s a business model in which the client needs to pay\nregularly (monthly, for example). They pay an exact amount of money\nin order to have access to some kind of platform. \n<\/p>\n\n\n\n

Subscription-based\necommerce models are not only a trend – they have become part of our\ndaily routine. Just take a look at the most popular platforms (I\nguess you are using some of them) – Netflix, Spotify or Office 365.\nMore and more brands are using this type of business model. \n<\/p>\n\n\n\n

Why? Well, there are\nmany advantages to this approach: \n<\/p>\n\n\n\n

A subscription service can bring you a higher conversion rate on your website (sales will grow)<\/strong><\/p>\n\n\n\n

Many clients have trouble deciding to commit to purchasing. They don\u2019t trust you enough to buy a full, very expensive version of your product. But if you give them the opportunity to try something cheaper, paying at regular intervals and with the option to cease paying, they will make a decision faster. Finally, they don\u2019t risk as much as in the case of buying your product\/service forever. And if your service is good quality, they will get used to it and continue the subscription.<\/p>\n\n\n\n

Your client can choose the specific subscription plan<\/strong><\/p>\n\n\n\n

If someone is more demanding and wants to have access to more options, he can choose a premium programme. However, when your client wants to use only basic functions, they can select the most fundamental plan. And in the end, everyone is happy!<\/p>\n\n\n\n

With a subscription service, clients are getting more attached to your product<\/strong><\/p>\n\n\n\n

They are not only one-time purchasers, they become your regular customers. This means you won\u2019t need to spend big amounts of money to acquire new clients because you will focus on customer retention. <\/p>\n\n\n\n

Product personalisation <\/strong><\/h2>\n\n\n\n

This trend has been present for the last few years, but now is more important than ever. This is because modern consumers really expect personalisation. If you don\u2019t provide them with this feature, they will go to your competition that offers this.<\/p>\n\n\n\n

In this digital era,\ncustomers have higher expectations and they want to buy personalised\nstuff. Deloitte\nresearches<\/a> confirm that 48% of consumers will\nwait longer for a personalised product or service. The\nstudy also shows<\/a> that people don\u2019t need\npersonalised communication, but they expect products tailored to\ntheir needs. \n<\/p>\n\n\n\n

Another\nresearch<\/a> study\nproves that 33% of consumers end business relationships because of\nthe lack of personalization.<\/p>\n\n\n\n

You must wonder: how to\nmake a product more personal in the e-commerce world? We already have\na solution for you: build a product configurator on your website! It\nwill undoubtedly increase your sales and make your client more\nsatisfied with a purchase.<\/p>\n\n\n\n

A product configurator is a software application for\u200b designing products that are perfectly tailored to a customer\u2019s personal needs. It allows customers to add or change functionalities<\/strong>\u200b of a product by shape and color or \u200bcreate a<\/strong>\u200b completely custom product<\/strong> to purchase.\u200b More and more companies already have product configurator on their websites! We assume that one day this tool will become a standard in the demanding digital world. <\/p>\n\n\n\n

Are you going to build a product configurator? <\/a><\/strong><\/p>\n\n\n\n

We can help you! <\/a><\/div>\n\n\n\n

Variety of payment options<\/strong> <\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

You believe that the\nbuying process has been designed very carefully in your store.\nUnfortunately, since last year, you have noticed a significant drop\nin sales. You are searching for the reason and suddenly your friend\n(who is an e-commerce specialist at IBM) asks you some inconvenient\nquestions: why don\u2019t you offer a way to pay with digital wallets,\nsuch as Apple, Samsung or Google Pay? What about Paypal? What about\ncryptocurrencies? \n<\/p>\n\n\n\n

You don\u2019t know what\nto answer. You didn\u2019t know that you should have all kinds of\ndigital payment options in order to satisfy consumers. These days\ncustomers are very impatient and they love fast solutions. They just\ngot used to them. If you don\u2019t offer their favourite methods of\npayment, they will abandon the shopping cart. Even customers who\ncomplete a purchase may never return if the process of payent doesn\u2019t\nsuit them.They will go to your competition that allows all kinds of\npayments.<\/p>\n\n\n\n

Do you need to implement new payment options on your website?<\/strong><\/p>\n\n\n\n

Contact us!<\/a><\/div>\n\n\n\n

Micro-interactions <\/strong><\/h2>\n\n\n\n

Do you wonder how to encourage customers to complete specific tasks on your website, like subscribe to the newsletter or sign up for the event you are organizing? Use the power of micro-interactions! They are small animations of buttons, forms and icons that increase users\u2019 engagement and step by step help them achieve tiny goals on the website. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Micro-interactions can also be used to notify the user that the device is in standby and is waiting for an action. This should encourage a user to take a next step.<\/p>\n\n\n\n

\n
\n