{"id":50,"date":"2017-08-31T16:38:38","date_gmt":"2017-08-31T14:38:38","guid":{"rendered":"https:\/\/dotinum.com\/blog\/?p=50"},"modified":"2022-06-29T15:56:55","modified_gmt":"2022-06-29T13:56:55","slug":"10-reasons-e-commerce-website-isnt-generating-sales","status":"publish","type":"post","link":"https:\/\/dotinum.com\/blog\/10-reasons-e-commerce-website-isnt-generating-sales\/","title":{"rendered":"10 reasons why your e-commerce website isn’t generating sales"},"content":{"rendered":"\n

You invest money in attracting customers to your online shop, but you don’t see any return on your investment? There are a lot of things that create barriers that actually discourage customers from buying. Here are 10 mistakes<\/b> you may be doing that scare customers off:<\/p>\n\n\n\n

1. Content not convincing \/ appealing to your target audience<\/b><\/span><\/h2>\n\n\n\n
\"e-commerce<\/figure>\n\n\n\n

First of all, do you know who your target audience is? Once you answered this question, analyze the way you display products and provide product information on your website. Does it speak to your audience? <\/p>\n\n\n\n

If you sell luxurious and expensive products your should present your content in a beautiful, interactive way and accompany it with some eye-catching graphics in order to convince your prospects that your product is worth the price. Try to create emotions through what you display and how you display it. <\/b>Moreover, provide detailed, yet concise product information. You can also add a video to give users a good idea of how the product really looks and how they can use it.<\/p>\n\n\n\n

2. Poor web design and complicated navigation<\/b><\/span><\/h2>\n\n\n\n

Your website pages are overcrowded with information and visuals? You use inconsistent fonts, flashy colors or low quality visuals? Well, your website needs some serious makeover. In order to keep customers on your website, and also keep them coming back, you have to provide the best experience possible. Make sure your website is simple and functional, readable and consistent.<\/p>\n\n\n\n

Also, make it easy and enjoyable for visitors to browse the site and don’t let them get lost. Menus or links to product categories should be placed in a prominent place. Moreover, provide users with an easy way to get back to the home page, find contact information, select another category, or go directly to the shopping cart. Solid and simple navigation is especially necessary if your shop boasts a large product selection.<\/p>\n\n\n\n

3. User-unfriendly checkout process<\/b><\/span><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

You need a streamlined checkout process. Keep in mind that even if customers love your product, there are chances they will abandon a purchase if they are having doubts or encounter problems during the checkout process. Consider how many clicks does it take to reach a purchase page on your website?<\/p>\n\n\n\n

While such steps as entering mailing & billing address, credit card number and shipping option are necessary, try to keep the process relatively quick and painless for your customers \u2013 every additional step makes it more likely that they will abandon the purchase. <\/p>\n\n\n\n

Additionally, make your checkout pages to the point and comforting. You may consider giving customers the option to checkout as a guest. Also, display a visible “Need help?” link \u2013 it is reassuring in case things do go wrong.<\/p>\n\n\n\n

4. No clear value proposition<\/b><\/span><\/h2>\n\n\n\n

A value proposition is a promise of value to be delivered. It\u2019s where you give a prospect reasons to buy from you. Briefly, value proposition is a clear statement that:<\/p>\n\n\n\n