{"id":383,"date":"2018-10-05T10:40:47","date_gmt":"2018-10-05T08:40:47","guid":{"rendered":"https:\/\/dotinum.com\/blog\/?p=383"},"modified":"2025-09-04T09:36:06","modified_gmt":"2025-09-04T07:36:06","slug":"what-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/","title":{"rendered":"What is a landing page and how does it work?"},"content":{"rendered":"\n<p style=\"text-align: center;\"><em><strong>TL;DR<\/strong> A landing page is a focused webpage created for one clear business goal \u2013 whether it\u2019s selling a product, collecting emails, or generating leads. In this article, you\u2019ll learn what makes landing pages different from regular websites, why they are essential for marketing campaigns, and which elements (headline, form, CTA, visuals) are key to building a page that converts.<\/em><\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#what-is-a-landing-page\">What is a landing page? <\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#landing-page-vs-standard-website-key-differences\">Landing page vs. standard website \u2013 key differences<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#how-to-create-a-landing-page-that-converts\">How to create a landing page that converts <\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#choose-one-clear-goal\">Choose one clear goal<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#write-a-compelling-headline-and-subheadline\">Write a compelling headline and subheadline<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#be-persuasive-and-informative\">Be persuasive and informative<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#use-persuasive-body-text\">Use persuasive body text<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#add-eye-catching-visuals\">Add eye-catching visuals<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#keep-the-form-short-and-simple\">Keep the form short and simple<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#design-a-strong-call-to-action-cta\">Design a strong call-to-action (CTA)<\/a><\/li><\/ol><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#do-you-want-to-create-your-landing-page\">Do you want to create your landing page? <\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#faq\">FAQ<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#what-is-the-main-purpose-of-a-landing-page\">What is the main purpose of a landing page?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#how-does-a-landing-page-differ-from-a-standard-website\">How does a landing page differ from a standard website?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/what-is-a-landing-page\/#can-landing-pages-improve-seo-and-paid-campaigns\">\u00a0Can landing pages improve SEO and paid campaigns?<\/a><\/li><\/ol><\/li><\/ol><\/nav>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>It doesn\u2019t matter what stage of developing your business you are at \u2013 sooner or later, you will need to create a landing page. <\/b><\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Have you ever wondered what the difference is between a typical website and a landing page? They look very similar at first glance, but they are completely different in practice.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Imagine that you are a tour operator and you promise to take the participants of your trip to the Colosseum. Instead of doing this, you just take them to Rome and leave them there. They feel lost and have no idea how to get to this monument. It\u2019s like you were the advertisement and brought your customers to a very big place &#8211; your homepage, where clients have no idea what to do or how to get around. You could take them directly to the Colosseum instead. Similarly, as an advertisement, you can do this by bringing them to a specific <b>landing page<\/b>\u200b.\u200b<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Your website and your landing page are created for totally different purposes.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Why? What\u2019s the use of building landing pages? How do you create them? What should you take into account when designing them? In which situations is it better to build standard websites?<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Which one will be better to drive your company sales or make your brand stronger? We are going to answer all these questions in this article.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading western\" id=\"what-is-a-landing-page\"><span style=\"font-family: georgia, palatino, serif;\"><b>What is a landing page? <\/b><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/4.jpg\" alt=\"What is a landing page? \" class=\"wp-image-394\" srcset=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/4.jpg 1200w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/4-300x200.jpg 300w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/4-768x512.jpg 768w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/4-1024x683.jpg 1024w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/4-540x360.jpg 540w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">A landing page is a standalone website, which is created in order to achieve one, particular business objective. It is the place where your customers land when they click on a banner, sponsored link or Google AdWords advertisement.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">It\u2019s much different to a typical website &#8211; it doesn\u2019t have any tabs, distracting divisions or categories. If your aim is to capture your potential customer\u2019s emails, a landing page is an important concept in lead generation.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">For example, selling an online course or eBook wouldn\u2019t be very beneficial when you put the information about these somewhere on your website. There are too many different messages and the possibility that your potential client will do what you want (like buying your latest eBook) is very small.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">What\u2019s more, in many cases, creating a landing page is also the best way to test your idea before you start investing a lot of money in your fledgling business. In this way you can evaluate whether your assumptions regarding customer needs were correct.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">For example, the founder of <b>Buffer <\/b>\u200bdecided to test his innovative idea first. He created a\u200b simple <b>landing page<\/b>\u200b where people could find basic information about the product \u2013 how it\u200b works, pricing and the main features. His aim was to check if there was a demand for this kind of service. The product wasn\u2019t ready at that moment, so he gave visitors the opportunity to subscribe to a waiting list. It was a part of the research. In this way he gained e-mail addresses. He used them later to receive valuable feedback that was very helpful to build the product that the market needed.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">This is a great example of how creating a landing page helped the founder to verify the correctness of his assumptions. Time is money, the quicker you start the better! Don\u2019t be a perfectionist &#8211; take a first step by building a landing page! Testing ideas is the best way to become successful. <b> <\/b><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading western\" id=\"landing-page-vs-standard-website-key-differences\"><span style=\"font-size: 24px; font-family: georgia, palatino, serif;\">Landing page vs. standard website \u2013 key differences<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/Optimized-landing-pages.jpg\" alt=\"Landing page vs standard website\" class=\"wp-image-397\" srcset=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/Optimized-landing-pages.jpg 1200w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/Optimized-landing-pages-300x225.jpg 300w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/Optimized-landing-pages-768x576.jpg 768w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/Optimized-landing-pages-1024x768.jpg 1024w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/Optimized-landing-pages-480x360.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">When organising a specific marketing campaign, you should be aware that your homepage\u2026 will probably not sell. Why not? Because customers will be distracted by all the different elements that your website displays.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">This is the perfect opportunity to create a\u2026 landing page. Depending on the situation, sometimes building a complex website is more profitable, sometimes a simple landing page will convert better. You should recognize your main objective and we will help you with that.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>Your company website<\/b> consists of many pages, categories, functions and has extended\u200b navigation. It should also contain all details about your business, like your company vision, mission, description of products or contact information.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Building your homepage has also one, specific goal &#8211; represent your company and products. By introducing your team members and writing expert articles for your company blog, you can enhance the credibility of your business and build a relationship with potential customers.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">What\u2019s more, your website will appear in <b>organic search results <\/b>\u200band thanks to this, you will\u200b have the opportunity to attract new customers. So your website is an important tool in your SEO campaigns.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">When your clients are already convinced about your brand, you can start selling them products. In order to do this, you will need to create a\u2026<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>Landing page<\/b> which is built for this specific purpose &#8211; to gain some data about customers, to describe a new product or special offer and encourage visitors to purchase items. Its main aim is to drive sales.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">This website contains all the necessary information about a specific product or offer. It has limited navigation, few functionalities and consists only of a few elements like good content, images and a form.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Landing pages are perfect for <b>paid traffic<\/b>\u200b\u200b, like Google Adwords. They will help you generate more leads and increase your conversion rates. People who click on such a paid link land on the specific website, which provides them with the precise response to their question.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Nothing distracts them from achieving the objective &#8211; they get specific directions what to do.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Of course, the most profitable approach is building a main website, which your customers can always come back to and then creating landing pages for special occasions, like when you want to sell something or gain some specific information about your prospects.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading western\" id=\"how-to-create-a-landing-page-that-converts\"><span style=\"font-family: georgia, palatino, serif;\"><strong>How to create a landing page that converts<\/strong> <\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/3.jpg\" alt=\"Landing page that will convert\" class=\"wp-image-398\" srcset=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/3.jpg 1200w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/3-300x200.jpg 300w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/3-768x512.jpg 768w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/3-1024x683.jpg 1024w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2018\/10\/3-540x360.jpg 540w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"choose-one-clear-goal\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Choose one clear goal<\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Landing pages will be different, depending on the goals you want to achieve. Always remember to focus on one, precise objective. It is the only way to make your landing page beneficial. You should choose one,<b> <\/b>\u200bparticular \u200b<b>call to action<\/b>\u200b. This means you should prompt the visitor to take a\u200b specific action, like:<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>&#8211; make a purchase <\/b>-\u200b for example buy your latest e-book or online course,<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>&#8211; fill out a survey <\/b>-\u200b and you will collect information about prospects in order to create the best version of your product,<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>&#8211; sign up for the newsletter<\/b> \u2013 this way you can stay in touch with your clients,<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>&#8211; fill out a form<\/b> \u2013\u200b<b> <\/b>\u200bto help you collect demographic information about prospects.\u200b Then, your sales and marketing team will easily create personas, that converts,<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><b>&#8211; sign up for an event<\/b> &#8211; and increase the attendance significantly.\u200b <\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">No matter which objective you choose &#8211; your ultimate goal is always to increase your sales. Thanks to building landing pages, you will achieve your objectives and convert prospects into paying customers much faster.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"write-a-compelling-headline-and-subheadline\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Write a compelling headline and subheadline<\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">This is probably the most important part of creating a landing page. A first impression really matters. Your headline should get people\u2019s attention and make them want to discover more details. Depending on how good a title is, people will either read the rest of the text or leave your page without hesitation.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">In the landing page header you should inform the visitor what the product or service is all about. Remember to use large text and keep it short.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"be-persuasive-and-informative\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Be persuasive and informative<\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Text on your landing page should be brief and perfectly thought out. Remember, that you don\u2019t have a lot of space and in this case, every word counts. You should be persuasive and give users more details about the product or service, in a very encouraging and professional way.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"use-persuasive-body-text\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Use persuasive body text<\/span><\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">This is the part, where you can explain a bit more extensively how the customer will benefit from doing what you ask him for later in the CTA (call to action). You should make it personal and speak directly to your client. Depending on your goal, your strategies will be different. You can use some proofs of your arguments, like statistical evidence, customer testimonials or authority badges. However, remember to keep it simple. Your client shouldn\u2019t be overwhelmed by the amount of information when he finishes reading this section. <b> <\/b><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"add-eye-catching-visuals\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Add eye-catching visuals<\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">The picture should follow everything you have written before. This picture should be large, high quality and relevant to your product or service. Help people visualize your product, it will definitely pay off. Remember that by using a human image, you will build a greater trust. And last thing: avoid including stock photos. They won\u2019t work in your favour.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"keep-the-form-short-and-simple\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Keep the form short and simple<\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">Depending on your goals, the form will consist of a different amount of boxes. If you want to promote an eBook, you will need only a name and an e-mail address for your prospect. However, when collecting data for signing up for an event, you will need more precise information, like surnames and mobile numbers. But again &#8211; keep it simple. Don\u2019t discourage your client from filling in your form and limit the information you want to get from him. <b> <\/b><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading western\" id=\"design-a-strong-call-to-action-cta\"><span style=\"font-size: 16px; font-family: georgia, palatino, serif;\">Design a strong call-to-action (CTA)<\/span><\/h3>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">The button must be obvious, visible, and should clearly inform a customer what he is going to achieve. The<span lang=\"en-US\"> color<\/span> of the CTA (call to action) button should be distinct from the rest of the page. Consider using negative space, a \u201cwhitespace\u201d, that is completely blank. The aim of creating these is to make a user focus on one, particular task. They will help you draw attention to a button.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-you-want-to-create-your-landing-page\"><span style=\"font-family: georgia, palatino, serif;\"><b>Do you want to create your landing page? <\/b><\/span><\/h2>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/dotinum.com\/#contact\" style=\"background-color:#39b5ff\">Drop us a message<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"color: #1155cc;\"><u class=\"remove-format\"><b>We would be happy to help you<\/b><\/u><\/span><u class=\"remove-format\">\u200b<\/u><span style=\"color: #1155cc;\"><u class=\"remove-format\"><b>.<\/b><\/u><\/span><b>  <\/b>The steps we described in this article won\u2019t match every situation &#8211; it\u2019s just a general draft. Depending on your goals, every landing page will look different. However, one thing all landing pages should have in common is a minimalist and attractive layout.<\/span><\/p>\n\n\n\n<p class=\"western wp-block-paragraph\"><span style=\"font-family: georgia, palatino, serif;\">There\u2019s no doubt that landing pages can perfectly support your marketing strategies. Do you have any advice on how to create a landing page that converts? Let us know in the comments!<\/span><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-main-purpose-of-a-landing-page\"><strong>What is the main purpose of a landing page?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A landing page focuses on a single objective, such as generating leads, collecting emails, promoting a product, or driving event sign-ups. Its design eliminates distractions so visitors can take one clear action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-does-a-landing-page-differ-from-a-standard-website\"><strong>How does a landing page differ from a standard website?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike a website, which has many tabs, categories, and information, a landing page is a standalone page with minimal navigation, designed to achieve one marketing goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-landing-pages-improve-seo-and-paid-campaigns\"><strong>\u00a0Can landing pages improve SEO and paid campaigns?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Landing pages are especially effective for paid traffic, like Google Ads, as they match user intent and increase conversions. While they don\u2019t replace SEO-optimized websites, they can support overall marketing performance.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>TL;DR A landing page is a focused webpage created for one clear business goal \u2013 whether it\u2019s selling a product, collecting emails, or generating leads. In this article, you\u2019ll learn what makes landing pages different from regular websites, why they are essential for marketing campaigns, and which elements (headline, form, CTA, visuals) are key to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[34],"tags":[33],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-landing-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a landing page and how does it work? - Blog Dotinum.com<\/title>\n<meta name=\"description\" content=\"What is a landing page and how does it work? How to create a landing page that will convert? 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