{"id":1280,"date":"2022-03-17T16:38:19","date_gmt":"2022-03-17T15:38:19","guid":{"rendered":"https:\/\/dotinum.com\/blog\/?p=1280"},"modified":"2025-09-19T12:58:41","modified_gmt":"2025-09-19T10:58:41","slug":"trends-in-e-commerce-in-2022-part-1","status":"publish","type":"post","link":"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/","title":{"rendered":"Trends in e-commerce in 2022 &#8211; part 1"},"content":{"rendered":"\n<p style=\"text-align: center;\"><em><strong>TL;DR<\/strong> E-commerce in 2022 is shaped by rapid technological growth and rising customer expectations. This article explores the most important trends, from the growing role of <strong data-start=\"181\" data-end=\"231\">voice assistants, chatbots, and voice shopping<\/strong>, through <strong data-start=\"241\" data-end=\"273\">extended and visual commerce<\/strong>, to <strong data-start=\"278\" data-end=\"304\">eco-friendly packaging<\/strong> and <strong data-start=\"309\" data-end=\"341\">mobile shopping (m-commerce)<\/strong>. Each section shows how online store owners can adapt to these changes, improve customer experience, and increase sales. You will also find practical examples of tools, apps, and strategies already being used by leading brands.<\/em><\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#voice-assistants-and-voice-search\">Voice assistants and voice search<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#we-know-why-customers-will-use-voice-search-increasingly-often-so-what-can-we-expect-and-what-influences-the-development-of-this-trend-among-others\">We know why customers will use voice search increasingly often. So what can we expect, and what influences the development of this trend? Among others:<\/a><\/li><\/ol><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#voice-shopping\">Voice shopping<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#chatbot-supported-multichannel-customer-service\">Chatbot supported multichannel customer service<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#extended-reality-facilitating-shopping\">Extended reality facilitating shopping<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#e-commerce-classification\">E-commerce classification<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#visual-commerce\">Visual commerce<\/a><\/li><\/ol><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#eco-mmerce\">ECO-mmerce<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#m-commerce\">M-commerce<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#2022-in-e-commerce\">2022 in e-commerce<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#faq\">FAQ<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#what-are-the-key-e-commerce-trends-in-2022\">What are the key e-commerce trends in 2022?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#why-is-voice-search-becoming-so-important\">Why is voice search becoming so important?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#how-can-online-stores-benefit-from-chatbots\">How can online stores benefit from chatbots?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/trends-in-e-commerce-in-2022-part-1\/#what-does-eco-mmerce-mean\">What does ECO-mmerce mean?<\/a><\/li><\/ol><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">In 2021, in Poland every third person from a group of over 28 million Internet users was a customer of an online store, and \u2153 of them regularly shops in foreign stores. According to the Gemius report, <b>buyers expect comfortable and uncomplicated shopping<\/b>, and this is visible not only in Poland, but also worldwide.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">The equally important part of e-commerce is availability of the 24\/7 customer service, and we could see that in 2021. This year belonged to chatbots, which in successive years will be increasingly easier and cheaper to implement. A thing we can do for our customers in 2022, is to make available to them also voicebots, facilitating consultants\u2019 work at crucial moments. Currently chatbots relieve consultants, so the agents\u2019 productivity increased by 62% and this positively influences their work. <\/span><span style=\"font-size: medium;\"><b>2022 will definitely belong<\/b><\/span> <span style=\"font-size: medium;\"><b>to the development of artificial intelligence in the voice recognition area:<\/b><\/span><span style=\"font-size: medium;\"> sound of words, understanding, and at later stages, the emotional tones.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">This article presents areas worth focusing on when you manage an online store. In 2022, in e-commerce we will focus on deeper personalisation of customer experience, voice search and increasing the importance of video in consultations or shopping. See what your customers will pay attention to, and areas on which e-commerce owners should focus.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voice-assistants-and-voice-search\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: x-large;\"><b>Voice assistants and voice search<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voice-operated devices have become a natural part of our environment. Among the most renowned voice assistants are Google Assistant, Siri available on Apple devices, and Amazon\u2019s Alexa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Assistant, <\/li>\n\n\n\n<li>Siri in Apple devices, <\/li>\n\n\n\n<li>Alexa from Amazon.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Less popular solutions include Bixby from Samsung as well as assistants developed by Tesla and Mercedes.<\/span><\/span> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Voicebots help to find favourite pizzerias, remind about meetings, and set routes and change the air conditioning temperature in a car. They make our lives much smoother and become a part of us, that is, our customers, who use this technology on a daily basis. <b>It is estimated that in 2022 the voice assistants market will be worth over 4 billion dollars, and purchasing with voice commands will be worth 40 billion dolars, with an estimated 55% increase in the use of this form of shopping.<\/b><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">The technology responsible for voice search and voice recognition is a dynamically developing area of artificial intelligence. When planning the SEO strategy for 2022, options for optimisation of contents and terms for voice search are worth considering.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">The main reasons underlying the increasing popularity of the voice searching sector include:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">touchless form of interaction, that does not expose us to contact with buttons and devices, what was particularly important during the pandemic &#8211; in 2020 alone the use of voice assistants increased by 7%;<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">talking is natural to us, and a barrier concerning talking to devices has been overcame by us, and currently we communicate not only with people but also with robots;<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">search speed &#8211; you just need one command like \u201cHey Siri\u201d or \u201cOK Google\u201d, and the voice assistant will find for us whatever we need. This is much simpler that opening a browser and entering a search term, together with later browsing of the results.<\/span><\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"we-know-why-customers-will-use-voice-search-increasingly-often-so-what-can-we-expect-and-what-influences-the-development-of-this-trend-among-others\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">We know why customers will use voice search increasingly often. So what can we expect, and what influences the development of this trend? Among others:<\/span><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Customers search locally and on a daily basis:<\/b> Is there a restaurant in a vicinity? Can I go to a caf\u00e9 on my way to work? What are opening hours of the pharmacy on the corner? This has been clearly reflected in recently increasing number of searches with the term \u201cnearby\u201d. If you are managing a local business, it is a perfect time to update SEO to voice search.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Smart microphones<\/b> become increasingly popular and additionally they are incorporated into devices that we use. There are a key to the increasing popularity of voice search. We have them in our phones and laptops, cars and smart household appliances. <b>In 2020, 25% of users used voice search several times a day!<\/b><\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Artificial intelligence and Machine learning <\/b>develop at an increasingly faster rate and increasingly better understand the language, the voice, distinguish words, or customer\u2019s emotional involvement noticeable in their voice. A good example here is the RankBrain algorithm from Google, responsible for sorting results, and term and word recognition. A person asking a question is a crucial element of each search. The algorithm recognises intentions underlying a given term, so Google offers increasingly better experiences associated with information search. This also contributes to the increased customers\u2019 interest in voice search.<\/span><\/span> <\/li>\n\n\n\n<li><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Human attitude towards voice technologies is changing<\/b> creating new options for multitasking, even in a way that we would not consider before. According to the PwC report<\/span><\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/voice-assistants.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><i><u>,<\/u><\/i><\/span><\/span><\/span><\/a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"> 32% of people aged between 18 and 64 years uses voice search on a daily basis. Asking to play music for cooking or determining a route to a specific destination using a voice is one of many activities performed every day. A half of the above-mentioned group uses this search when driving, and the most common search term were local services. So what has changed together with the search?<\/span><\/span>\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Our life is smoother.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A device reading our voice usually stands in the centre of a house.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">It is a part of our daily life.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">We have established a new relationship with the technology.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>It is a new space for sellers and their brands.<\/b><\/span><\/span>  <\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Concluding, the voice search trend suits our nature. We are created to talk and it is the easiest way for us to establish relationships. Customers will increasingly often search local services, so it is important to ensure visibility of your business also in this area. We are getting used to microphones, and to the technology that effectively searches for information for us. Do not miss the moment when customers start to look for your shop using voice commands.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voice-shopping\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: x-large;\"><b>Voice shopping<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Continuing the subject of voicebots and voice assistants, we must mention options for shopping using assistants. In 2021, Amazon Echo with the Alexa assistant is a device that can propose products and their purchase. It proposes products on a basis of previous shopping (if applicable), and at the next stage suggests new items. Alexa also monitors the order status and reminds about next shopping in good time. Currently, the entire process occurs within the Amazon system, but with the growth in this trend we should expect popularisation of this solution.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">If we want to introduce an option for voice shopping in the store application, what should we take into account? In particular:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A customer must see a <b>green microphone<\/b> communicating that the application actively reads commands.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Unique wake word<\/b>, to distinguish your store from other applications.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Correct speech recognition<\/b> and informing user that data is processed, with a pulsating transcription bar or an icon.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Feedback<\/b>. Each time, the assistant should inform the user if and what it has recognised.<\/span><\/span> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">It is also important to educate your customers &#8211; on starting of the application, through mailing campaigns, or when servicing customers. At each moment of their contact with the brand the customers should be informed how they can use the voice assistant.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">In 2021, the customers mostly shop for food, due to lesser demands for aesthetic experience and greater practicality. Customers do grocery shopping while performing other activities, because then they do not have to focus on a colour, texture or size of the product. Taking the above factors into account, it is worth to start implementation works, to smoothly expand the shopping area in the future.<\/span><\/span> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chatbot-supported-multichannel-customer-service\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: x-large;\"><b>Chatbot supported multichannel customer service<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">2020 is a year of chatbots, which increasingly often appeared on websites of all large brands. They supported consultants in their daily work and were available outside standard customer service hours. For medium and small companies, chatbots greatly facilitate work of the customer service department answering customers\u2019 inquiries. Answering questions and troubleshooting are two different aspects of the same department, and here chatbots are of the assistance. Currently, everybody can program chatbots, but it is worth to ask consultants to assist you in creating scenarios for conversations. They know problems of their customers the best. So what chatbots actually do?<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>They collect opinions<\/b> from surveys on a quality of consultant\u2019s services, usually displayed after the conservation.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>They answer most common inquiries.<\/b> It is an interactive form of the FAQ section.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>They suggest a product<\/b> that customers inquire after. When a term is entered, e.g., chair, the bot suggests specific products most closer to a given term.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>They inform about current offers and promotions<\/b>. Frequently we can encounter a pop-up window informing us about a current promotional campaign.<\/span><\/span> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">If you do not have a chatbot on your website yet, consider its implementation. Solutions offered currently allow implementation of chatbots as a part of a subscribed service or as a widget in the online store system. In 2022 chatbots will be a standard solution supporting the customer service department also outside its working hours. In that year, the scope of their operations also will expand, and we can expect a significant improvement in the purchase process due to the automated assistance available 24\/7.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"extended-reality-facilitating-shopping\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: x-large;\"><b>Extended reality facilitating shopping<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Online shopping allows us to view a large part of the range within a short time, as well as visits to different shops. This time we save a lot of time and are not as tired as if it would be during the stationary shopping. The only thing that is not possible in online stores is trying the clothes on or checking how selected items will look in our home.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">The Customer Think service reports that as many as \u2153 of customers uses extended reality when shopping. The customers are very happy with this option and they are more willing to return to shops offering unique experience. The extended reality with an option to fitting the offered product into own reality is exactly such thing, regardless of whether it concerns clothes, accessories, or any other product. See what services are offered by selected shops using extended reality:<\/span><\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Easy Make Up app at Notino.pl allows you to test make-up cosmetics on your face using a camera in your phone or your computer.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Dulux Visualizer at Dulux.pl will paint our walls online. This way customers can easily make a decision about choosing a specific paint.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Virtual trying of glasses at VisionExpress.pl using selected models of frames allows a customer to check how they will look in them.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Wanna Kicks app uses the extended reality to let you try models of sport shoes from Gucci, Adidas or Asics.<\/span><\/span> <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Introduction of a service based simultaneously on virtual and expanded reality will contribute to a higher User Experience factor, because after trying the clothes virtually customers will know what to expect. Options for virtual fitting of the product into the customer\u2019s reality will also reduce the number of product returns, and it means good news for e-commerce owners.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">In Poland and worldwide, there are many servers available that use the extended reality to offer their customers an option of using their products in the virtual reality. The examples are shown in the enclosed graphic. Taking into account benefits resulting from becoming interested in virtual and expanded reality, in few years a service of this type will probably become a standard in every online store.<\/span><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"640\" src=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2022\/03\/customers-e-commerce.png\" alt=\"customers e-commerce\" class=\"wp-image-1285\" srcset=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2022\/03\/customers-e-commerce.png 950w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2022\/03\/customers-e-commerce-300x202.png 300w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2022\/03\/customers-e-commerce-768x517.png 768w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2022\/03\/customers-e-commerce-534x360.png 534w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-commerce-classification\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: x-large;\"><b>E-commerce classification<\/b><\/span><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visual-commerce\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: large;\"><b>Visual commerce<\/b><\/span><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">This trend is based on all graphic forms available in sales, and aims at focusing and attracting the customer\u2019s attention. Contrary to what one might expect, today selling with images and visual communication are more important than ever before. We are talking here about product photographs, videos, and effects of the user generated content (UGC). The customers\u2019 activities result in an interactive content, interactive videos, and the already mentioned extended reality &#8211; all created by our customers. What should you focus on when you manage visual commerce?<\/span><\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Create an image-based product browser.<\/b> This will facilitate search and at the same time will attract customers searching for specific products.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Change the format of product photographs from JPG and PNG to WebP<\/b> to accelerate website loading. The WebP format can be 50% lighter when compared to the JPG or PNG. The speed of the website loading contributes to the number of customers that will stay on it or leave it.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Invest in creation of 360 degree visualisations or videos for best selling products<\/b>. Customers that can see how the product looks in motion, from all sides, are willing to make their decision also on a basis of these aspects.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Create a 3D product configurator!<\/b> Nothing involves the customer more than a possibility to configure, add or remove elements, and ability to decide how their desired product is to look like. Creating a 3D configurator is a part of another trend, that is, of personalisation. Product configuration requires a system enabling the e-commerce owner to decide which elements can be edited by the customer. <\/span><\/span><\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Sharing videos or photos created by customers.<\/b> Here the principle of social proof will work. Customers seeing how other group of customers uses product, will be more willing to make a decision than they would be if they did not see those material. Reward your customers also for their involvement: encourage your customers to create photos or videos, where the most creative customers have a chance to win your product or a discount to your store.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Use external platforms, like Pinterest<\/b>. Its popularity in Poland is still low, but it is an ideal platform for drawing the attention of potential customers using photographs!<\/span><\/span>  <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">A focus on development of the visual side of e-commerce will pay back in customers involvement and a rise in sales, so check which of these proposals you can implement in your store.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eco-mmerce\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: large;\"><b>ECO-mmerce<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Today, customers do not look for information in the store whether they can change packaging that does not affect our planet for an additional fee. They simply expect the company to adjust to the current trend and have environmentally friendly packaging. Actions benefiting the planet on which we live are also an excellent opportunity for communication with customers, for listening to their expectations and verifying what we can introduce. And in the other direction &#8211; for informing customers what we have implemented and why. The first step taken in this area should be <\/span><span style=\"font-size: medium;\"><b>thorough considering of an environmentally friendly e-commerce (ECO-mmerce)<\/b><\/span> <span style=\"font-size: medium;\"><b>strategy<\/b><\/span><span style=\"font-size: medium;\">. Analyse your business and check where you can introduce environmentally friendly solutions.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">One of the possibilities is to introduce into your stores products consistent with the <b>use again<\/b> principle. The online store of the Elementy brand that implemented in its store a tab and an action Relove, is an excellent example here. The company accepts used clothes from the previous seasons (even damaged ones), offering a discount to its customers in return, depending on the condition of the clothes. After they are repaired and refreshed, these clothes are sold again, so the brand customers can enjoy timeless second-hand clothes.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>Take a look at recycling <\/b>and consider whether you can introduce into your business materials that you can easily process again. Today, customers value in particular a parcel packed in an environmentally friendly way, not the one that looks beautiful, the aesthetic aspects are considered secondary. There are many environmentally friendly solutions for packaging and fill materials available in the market. A good example for recycling and for education of customers is the company Na\u0142\u0119czowianka, which all bottles are manufactured with 50% addition of recycled plastic. On its website Na\u0142\u0119czowianka added a tab: And what can I do? giving tips for its customers on waste sorting, water saving solutions, or environmental pollution. These are just two examples of solutions that you can implement in your store. Environmentally friendly e-commerce will be very visible, and in 2022 we will be obliged by our customers to undertake specific pro-environmental activities.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m-commerce\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: large;\"><b>M-commerce<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Mobile phones are much more advanced devices than at the time that they were invented. We use them to browse the Internet and social media, shop online, or for calls. Online shopping using our mobile phone is a common thing, and responsive websites or stores are a standard. According to the study conducted by Gemius<\/span><\/span><a href=\"https:\/\/www.gemius.pl\/wszystkie-artykuly-aktualnosci\/raport-e-commerce-w-polsce-2021.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><\/span><\/span><\/span><\/a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">, 76% of customers shopped using a smartphone. Unfortunately, 80% of them encountered some problems when trying to shop this way. The customers pay attention to:<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">As customers will increasingly often choose this form of shopping, see if those problems do not also apply to you. Customers will not tell you that anything is wrong &#8211; they will simply give up shopping and go somewhere else. A good practice is to test the purchase process, going through it using different scenarios and paying attention to any aspects that may cause problems. As the above infographic shows, many problems concern basic aspects associated with functioning of the online store in a mobile view. If you need any help in solving the problem and improving the functioning of your store, check the hourly hired software developer serviceoffered by us. During a customised session, an experienced software developer will improve functioning of your store and solve any problems related to operation of the online store.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2022-in-e-commerce\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\"><b>2022 in e-commerce<\/b><\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">In this article I presented only some of the trends that will occur in e-commerce in 2022. Doubtlessly, the future will belong to the three crucial aspects:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Technology, including artificial intelligence, extended reality and machine learning, resulting in omnipresent robots, chatbots and voicebots.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">Communities created by the society that will require increasingly customised and personalised messages.<\/span><\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">The Internet, that is a basis for all activities and allows to provide extraordinary solutions, extending beyond the net.<\/span><\/span> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: medium;\">We hope that this article will be useful for you during development of strategies for 2022. Is there anything that you particularly liked and that you plan to implement in your stores? Share your thoughts with us in your comments!<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-key-e-commerce-trends-in-2022\">What are the key e-commerce trends in 2022?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most important ones include <strong>voice search and shopping, chatbots, extended reality, visual commerce, eco-friendly solutions, and mobile commerce<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-is-voice-search-becoming-so-important\">Why is voice search becoming so important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because it\u2019s fast, natural, and hands-free. Customers increasingly use Google Assistant, Siri, Alexa, and other voice technologies for everyday shopping and local searches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-can-online-stores-benefit-from-chatbots\">How can online stores benefit from chatbots?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots improve <strong>customer service efficiency<\/strong>, answer common questions, recommend products, and work outside of business hours. They also help collect customer feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-eco-mmerce-mean\">What does ECO-mmerce mean?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It refers to implementing <strong>eco-friendly packaging, recycling initiatives, and sustainable product strategies<\/strong>. Customers increasingly expect brands to care for the environment.<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>TL;DR E-commerce in 2022 is shaped by rapid technological growth and rising customer expectations. This article explores the most important trends, from the growing role of voice assistants, chatbots, and voice shopping, through extended and visual commerce, to eco-friendly packaging and mobile shopping (m-commerce). Each section shows how online store owners can adapt to these [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[143],"tags":[140,5,6,141,142],"class_list":["post-1280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-chatbot","tag-e-commerce","tag-outsourcing","tag-product-configurator-in-an-online-store","tag-voicebot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends in e-commerce in 2022 - part 1 - Blog Dotinum.com<\/title>\n<meta name=\"description\" content=\"Learn about e-commerce trends in 2022. 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