{"id":1163,"date":"2021-05-04T11:22:50","date_gmt":"2021-05-04T09:22:50","guid":{"rendered":"https:\/\/dotinum.com\/blog\/?p=1163"},"modified":"2025-09-19T11:58:32","modified_gmt":"2025-09-19T09:58:32","slug":"online-shop-key-elements","status":"publish","type":"post","link":"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/","title":{"rendered":"Online shop &#8211; key elements"},"content":{"rendered":"\n<p style=\"text-align: center;\"><em><strong>TL;DR<\/strong> Running a profitable online shop requires more than just listing products \u2013 it\u2019s about creating a user-friendly and trustworthy experience. From the homepage that makes the first impression, through product configurators that personalize shopping, to clear and detailed product descriptions and responsive customer support \u2013 every element plays a crucial role. This article outlines the key components of a successful e-commerce store and explains why they directly impact customer satisfaction and sales growth.<\/em><\/p>\n\n\n\n<nav aria-label=\"Table of Contents\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#home-page-first-contact-with-your-business\">Home page &#8211; first contact with your business<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#product-configurator-when-you-need-more\">Product configurator &#8211; when you need more<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#a-wizard-based-on-questions\">A wizard based on questions<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#an-extensive-selection-of-variants\">An extensive selection of variants<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#2d-configurator\">2D configurator<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#3d-configurator\">3D configurator<\/a><\/li><\/ol><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#good-product-description\">Good product description<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#price\">Price<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#dimensions\">Dimensions<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#description\">Description<\/a><\/li><\/ol><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#customer-support\">Customer support<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#summary\">Summary<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#faq\">FAQ<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#what-is-the-most-important-element-of-an-online-shop\">What is the most important element of an online shop?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#do-i-really-need-a-product-configurator\">Do I really need a product configurator?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#why-are-product-photos-so-important\">Why are product photos so important?<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#do-i-need-to-provide-customer-support-24-7\">Do I need to provide customer support 24\/7?<\/a><\/li><\/ol><\/li><\/ol><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\">Having an online shop is a great way to make money, especially now when the pandemic most likely won\u2019t go away for a long time. A good and successful shop should have a few key elements to work properly, and most important, to generate money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"home-page-first-contact-with-your-business\"><span style=\"font-size: large;\">Home page &#8211; first contact with your business<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is, most likely, the first page that your client will see. It can determine if he will stay, or go and look elsewhere. This is why a good home page is so important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does such a page need to contain? In a few seconds, it should give clients a general overview of what you do. Place a catchy claim, pictures with your products, a short video about your company, anything that will introduce new people to what your page has to offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend keeping the home page clean, without many decorative add ons, pop-ups, and ads. Such elements can scare away your potential customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"640\" src=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/product-1.jpg\" alt=\"paper with product wrote on it\" class=\"wp-image-1167\" srcset=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/product-1.jpg 900w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/product-1-300x213.jpg 300w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/product-1-768x546.jpg 768w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/product-1-506x360.jpg 506w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-configurator-when-you-need-more\">Product configurator &#8211; when you need more<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you operate in a competitive industry where a lot of customers\u2019 inquiries need a personal approach, it is good to leverage and automate the sales process. A product configurator will allow your customer to create a new product, tailored to their liking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A product configurator will relieve your sales department and raise the sales of the product in your company. What&#8217;s more, a product configurator that is well-made will make you quickly surpass your competition.<br>A product configurator is a very broad concept, but we can distinguish the following main groups of configurators:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-wizard-based-on-questions\">A wizard based on questions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The process of creating a product or service is broken down into many steps. The choice in one step determines the options or questions that arise in the next step. At the end of the process, the customer receives a final result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"an-extensive-selection-of-variants\">An extensive selection of variants<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It looks like a typical product in an online store, but has many options (sizes, colors, additional options) that make up a large number of combinations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2d-configurator\">2D configurator<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Multiple selections on one screen with live view. The preview is based on many photos or visualizations, superimposed on each other and on the selected background, to present the target solution most realistically, thus increasing the chance of a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3d-configurator\">3D configurator<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most extensive configurator. Similar to the 2D configurator, however, the visualization is based on 3D models. For every possibility, we prepare 3D models with textures and lighting, which enables the presentation and rotation of the finished product according to the customer&#8217;s needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good-product-description\">Good product description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another very important element of your website. It doesn\u2019t matter what you sell: clothes, furniture, bricks &#8211; everything needs a product data sheet. Just like an online shop, it needs few key elements:<br><br>Photos &#8211; good quality, with different angles, without special effects, and without distorting the truth. If it\u2019s clothing &#8211; show it on a person, on a hanger. If it\u2019s makeup &#8211; show the packaging, the inside, swatches on different skin tones. It doesn\u2019t have to be a whole gallery &#8211; 3-5 pictures will be enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"price\">Price<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Self-explanatory. Let it be clear, visible, without any catches. Unless it is something that has to be priced after preliminary contact, such as programming an application, furniture with a unique shape, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dimensions\">Dimensions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I can\u2019t stress this enough how mentioning dimensions is important. When I was looking for a bathroom battery, only 3 out of 8 shops had all dimensions on their page. Others didn\u2019t have height, others width, others had nothing. Guess where I ended up buying &#8211; not where I couldn\u2019t find this important info.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"description\">Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let it be simple: what is this product, what type of material has been used etc. I will once again mention my bathroom battery shopping (last time, I promise) &#8211; I have encountered this description \u201c(&#8230;) it fulfills its function because it lets water flow\u201d. Well, good, because this is a brand new product, so this should be obvious &#8211; after all, it\u2019s a primary function of the bathroom battery. Don\u2019t force yourself to create long text &#8211; sometimes more is less. For me, there are few exceptions, where you can create longer, more poetic descriptions: perfume, candles, esoteric accessories, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"640\" src=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/customer-support.jpg\" alt=\"headphones with mic on keyboard\" class=\"wp-image-1168\" srcset=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/customer-support.jpg 900w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/customer-support-300x213.jpg 300w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/customer-support-768x546.jpg 768w, https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/customer-support-506x360.jpg 506w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customer-support\">Customer support<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is a must-have feature. Customer support doesn\u2019t have to be 24\/7. But 8h for 5 days is more than enough for most. You can offer a few forms of support:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>chat,<\/li>\n\n\n\n<li>telephone,<\/li>\n\n\n\n<li>e-mail.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Decide, what will fit your business the best &#8211; either one of the solutions mentioned above, or all of them. But remember &#8211; no matter what option you choose, it always has to be a top-notch performance. Many forms of support, but unsatisfactory ones, will only harm your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, an online shop needs a few elements to work properly and bring profit. First of all, a good home page that will be the first page that your client will see. It can determine if he will stay, or go. Second, a good, legible menu. If you operate in a competitive industry where a lot of customer inquiries are needed for potential, a product configurator will help your clients to create a new product, tailored to their liking. Another important element is a good product description, containing the price, photos, and other indispensable features. And the last thing is good customer support &#8211; no matter the form you choose, make sure you keep a high standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-most-important-element-of-an-online-shop\">What is the most important element of an online shop?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A clear and engaging <strong>homepage<\/strong>, since it\u2019s usually the first page visitors see and determines whether they stay or leave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-i-really-need-a-product-configurator\">Do I really need a product configurator?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you operate in a competitive market with many product variations, a <strong>configurator<\/strong> can automate the sales process and boost conversions by letting customers tailor products to their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-are-product-photos-so-important\">Why are product photos so important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">High-quality images from different angles help build trust. Showing products on real models or in real-life contexts increases credibility and purchase intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-i-need-to-provide-customer-support-24-7\">Do I need to provide customer support 24\/7?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily. For most businesses, <strong>8 hours a day, 5 days a week<\/strong> is sufficient, as long as response quality is high.<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5c8ab8e275fda9a05067c86ad1d766b9e3ef89ae02055ef6787d25309db6a02f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5c8ab8e275fda9a05067c86ad1d766b9e3ef89ae02055ef6787d25309db6a02f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Written by<\/p><p class=\"wp-block-post-author__name\">Agnieszka Pawlak<\/p><p class=\"wp-block-post-author__bio\">Marketing and graphic specialist in Dotinum. 5 years in marketing, over 10 in the graphic field. Outside Dotinum she curates content for 4 other brands. Loves games, reading, and baking.<\/p><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A good and successful online shop should have a few key elements to work properly, and most important, to generate money. <\/p>\n","protected":false},"author":7,"featured_media":1165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online shop - key elements - Blog Dotinum.com<\/title>\n<meta name=\"description\" content=\"A good and successful online shop should have a few key elements to work properly, and most important, to generate money.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online shop - key elements - Blog Dotinum.com\" \/>\n<meta property=\"og:description\" content=\"A good and successful online shop should have a few key elements to work properly, and most important, to generate money.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Dotinum.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T09:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T09:58:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/online-shop-key-elements.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Agnieszka Pawlak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agnieszka Pawlak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online shop - key elements - Blog Dotinum.com","description":"A good and successful online shop should have a few key elements to work properly, and most important, to generate money.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/","og_locale":"en_US","og_type":"article","og_title":"Online shop - key elements - Blog Dotinum.com","og_description":"A good and successful online shop should have a few key elements to work properly, and most important, to generate money.","og_url":"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/","og_site_name":"Blog Dotinum.com","article_published_time":"2021-05-04T09:22:50+00:00","article_modified_time":"2025-09-19T09:58:32+00:00","og_image":[{"width":900,"height":640,"url":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2021\/05\/online-shop-key-elements.jpg","type":"image\/jpeg"}],"author":"Agnieszka Pawlak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Agnieszka Pawlak","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/#article","isPartOf":{"@id":"https:\/\/dotinum.com\/blog\/online-shop-key-elements\/"},"author":{"name":"Agnieszka Pawlak","@id":"https:\/\/dotinum.com\/blog\/#\/schema\/person\/b6f597e8623959d03aefc9644bae8a43"},"headline":"Online shop &#8211; 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