{"id":103,"date":"2017-09-21T13:42:02","date_gmt":"2017-09-21T11:42:02","guid":{"rendered":"https:\/\/dotinum.com\/blog\/?p=103"},"modified":"2022-06-29T16:30:42","modified_gmt":"2022-06-29T14:30:42","slug":"how-to-build-e-commerce-store","status":"publish","type":"post","link":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/","title":{"rendered":"E-commerce platforms vs. web development company – how to build an e-commerce store?"},"content":{"rendered":"\n
\n

How to build an e-commerce store?<\/b><\/span><\/h1>\n

Let\u2019s assume that you\u2019re running a very successful, locally known store with various women\u2019s sportswear. The product is so original that on your brand\u2019s Instagram you get loads of questions from foreign people, asking where they can acquire it. What does it mean? Your target audience is located abroad so you should grow internationally. But how? Starting your own e-commerce store is the best choice.<\/p>\n

That\u2019s a great idea, yet you\u2019re rather a non-technical person. You started browsing the Internet and after checking tons of forums and Quora answers, you realized there are two solutions – asking web development company to build the website or using the e-commerce platform and creating it by yourself.<\/p>\n

Both approaches have some pros and cons. On the basis of some qualities, let\u2019s consider what would be better for your business.<\/p>\n

\"how<\/figure>

\n<\/p>

Professionalism.<\/u><\/strong> If you choose a right team, your website will be prepared by bunch of professionals, who regularly trace current market trends and build similar websites at least few times a year. It means you can rely on them and sleep peacefully, just waiting for the outstanding results. When it comes to creating the website by yourself, as a layman you never know what the final outcome will be. It\u2019s possible that you spend a lot of time on something, that doesn\u2019t match your expectations in the end.<\/p>\n

Unlimited possibilities for customizing the site. <\/u><\/strong>To be honest, web templates (a pre-designed resource, that anyone can use as a layout) can look very attractive nowadays, especially when they\u2019re filled with a content and beautiful images. You should be conscious that the website completed with something else could lose its luster. It\u2019s obvious that the first impression of the site could be crucial when it comes to the customer\u2019s retention. Nevertheless, by choosing a ready pattern you\u2019re not going to stand out from your competitors. Especially when you don\u2019t have access to the full code on e-commerce platforms and you are not able to make many adjustments. Professional web development company will understand your needs and tailor the appearance of the online shop to your requirements.<\/p>\n

Even more important is customizing the website in terms of checkout page optimization. If the checkout process is too long and complex or the customer can\u2019t see total order cost up-front, it will discourage him to continue shopping and influence on the purchase negatively.<\/p>\n

Software house will suit all details so that you could get the highest conversion. It means, they will help you convert the visitor of the website into your company\u2019s client by making the checkout process clear and easy. Of course e-commerce platforms place a great emphasis on it too, yet it\u2019s the general solution that doesn\u2019t have to work in your case. With a great software house you can tailor the checkout page to the particular need (shop, assortment, target group) and optimize it on and on.<\/p>\n

\"how<\/figure>

<\/p>\n<\/div>\n\n\n\n

Independence and facility<\/b><\/h2>\n\n\n\n

With web development company you can bring the website from one server to another, without losing the previous appearance. When you decide to switch the platform for your website on the e-commerce site, you will have to create everything from scratch.<\/p>\n\n\n\n

What\u2019s more, when creating a content on e-commerce platforms, you have to use a special template markup language. It could be troublesome for a person who doesn\u2019t know some coding basics.<\/p>\n\n\n\n

Content Management System<\/b><\/h2>\n\n\n\n

By having your website built, with a help of the outsourcing team, you are able to apply all sorts of content you want so that you can feature your products. Managing your content on an e-commerce platform could be a great challenge for someone without technical background, especially if they use a complicated CMS which is not as flexible as you could expect. Suddenly you must become a webmaster, designer, copywriter and a SEO specialist instead of focusing on the core of your business. Moreover, on many e-commerce platforms there is new blogging software (much different from WordPress, which you may be already familiar with) that takes time to learn.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

No additional costs<\/strong><\/h2>\n\n\n\n

You pay (a lot of money) your chosen web development company to build your website and that\u2019s all. There are no additional costs later (providing that everything is as you arranged with a company in the beginning). When it comes to the e-commerce platforms, the situation is quite different \u2013 mainly because of the subscription model. If you want to use some other, extended functionalities, in many cases you have to pay. For instance, when you need more than one language on the website, a platform like Shopify most likely won\u2019t help you with it. You have to buy a special app or extend your account to Shopify Plus, what costs of course. Moreover, consider that installing too many apps may slow down your website. <\/p>\n\n\n\n

\"vitaly-145502\"\/<\/figure>\n\n\n\n

Summing up, e-commerce platforms are great for beginning entrepreneurs, because of their easy application. Of course it\u2019s much more cheaper to open the online shop there.<\/p>\n\n\n\n

Nevertheless, sometimes it turns out that the longer you exploit it, the more additional costs come up. Many basic functionalities are not taken into consideration and then you have to pay to buy relevant apps that could also influence on a page slow down. You\u2019re also limited with customizing the website and changing the code, whereas web development company can tailor every detail as you wish.<\/p>\n\n\n\n

If you\u2019re a beginning start-up with not a big range of products, it\u2019s reasonable to start with an e-commerce platform in order to get an overall insight into selling online.<\/p>\n\n\n\n

However, when you think about your business in a serious way, with long-term objectives, it would be better to find a software house that will build your online shop from scratch, making it distinctive from the start. The initial estimate could scare off sometimes, yet after a long time it could turn out that the IT project was cheaper than buying some more apps continuously.<\/p>\n\n\n\n

Need a help with building your e-commerce website or web application?<\/strong><\/p>\n\n\n\n

Drop us a message<\/a><\/div>\n\n\n\n

Dotinum<\/a> is a software house from Poland with 15 years of experience. We have designed and developed many awesome products. Check out our portfolio<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to build an e-commerce store? Let\u2019s assume that you\u2019re running a very successful, locally known store with various women\u2019s sportswear. The product is so original that on your brand\u2019s Instagram you get loads of questions from foreign people, asking where they can acquire it. What does it mean? Your target audience is located abroad […]<\/p>\n","protected":false},"author":3,"featured_media":153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[5,6],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","tag-e-commerce","tag-outsourcing"],"yoast_head":"\nHow to build an e-commerce store? - Dotinum Blog<\/title>\n<meta name=\"description\" content=\"How to build an e-commerce store? Asking web development company to build the website or using the e-commerce platform and creating it by yourself?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build an e-commerce store? - Dotinum Blog\" \/>\n<meta property=\"og:description\" content=\"How to build an e-commerce store? Asking web development company to build the website or using the e-commerce platform and creating it by yourself?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Dotinum.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-21T11:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-29T14:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2017\/09\/alexander-radelich-318997.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to build an e-commerce store? - Dotinum Blog","description":"How to build an e-commerce store? Asking web development company to build the website or using the e-commerce platform and creating it by yourself?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/","og_locale":"en_US","og_type":"article","og_title":"How to build an e-commerce store? - Dotinum Blog","og_description":"How to build an e-commerce store? Asking web development company to build the website or using the e-commerce platform and creating it by yourself?","og_url":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/","og_site_name":"Blog Dotinum.com","article_published_time":"2017-09-21T11:42:02+00:00","article_modified_time":"2022-06-29T14:30:42+00:00","og_image":[{"width":6000,"height":4000,"url":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2017\/09\/alexander-radelich-318997.jpg","type":"image\/jpeg"}],"author":"Anna","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#article","isPartOf":{"@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/"},"author":{"name":"Anna","@id":"https:\/\/dotinum.com\/blog\/#\/schema\/person\/7f633487fa7d7b35aaeb9a58f671e5e0"},"headline":"E-commerce platforms vs. web development company – how to build an e-commerce store?","datePublished":"2017-09-21T11:42:02+00:00","dateModified":"2022-06-29T14:30:42+00:00","mainEntityOfPage":{"@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/"},"wordCount":1066,"commentCount":0,"publisher":{"@id":"https:\/\/dotinum.com\/blog\/#organization"},"image":{"@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#primaryimage"},"thumbnailUrl":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2017\/09\/alexander-radelich-318997.jpg","keywords":["e-commerce","outsourcing"],"articleSection":["Bez kategorii"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/","url":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/","name":"How to build an e-commerce store? - Dotinum Blog","isPartOf":{"@id":"https:\/\/dotinum.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#primaryimage"},"image":{"@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#primaryimage"},"thumbnailUrl":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2017\/09\/alexander-radelich-318997.jpg","datePublished":"2017-09-21T11:42:02+00:00","dateModified":"2022-06-29T14:30:42+00:00","description":"How to build an e-commerce store? Asking web development company to build the website or using the e-commerce platform and creating it by yourself?","breadcrumb":{"@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#primaryimage","url":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2017\/09\/alexander-radelich-318997.jpg","contentUrl":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2017\/09\/alexander-radelich-318997.jpg","width":6000,"height":4000},{"@type":"BreadcrumbList","@id":"https:\/\/dotinum.com\/blog\/how-to-build-e-commerce-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dotinum.com\/blog\/"},{"@type":"ListItem","position":2,"name":"E-commerce platforms vs. web development company – how to build an e-commerce store?"}]},{"@type":"WebSite","@id":"https:\/\/dotinum.com\/blog\/#website","url":"https:\/\/dotinum.com\/blog\/","name":"Blog Dotinum.com","description":"Software house from Wroclaw, Poland with proven experience (since 2002) is open to work with more international customers. Learn about how we can help grow your online business.","publisher":{"@id":"https:\/\/dotinum.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dotinum.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dotinum.com\/blog\/#organization","name":"Blog Dotinum.com","url":"https:\/\/dotinum.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotinum.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2026\/04\/cropped-Projekt-bez-nazwy10.png","contentUrl":"https:\/\/dotinum.com\/blog\/wp-content\/uploads\/2026\/04\/cropped-Projekt-bez-nazwy10.png","width":250,"height":84,"caption":"Blog Dotinum.com"},"image":{"@id":"https:\/\/dotinum.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dotinum.com\/blog\/#\/schema\/person\/7f633487fa7d7b35aaeb9a58f671e5e0","name":"Anna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8ea534f92c4b649c9a599e5e820a10b3c5cb69cd46271afd91ad8520c9ba6692?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ea534f92c4b649c9a599e5e820a10b3c5cb69cd46271afd91ad8520c9ba6692?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ea534f92c4b649c9a599e5e820a10b3c5cb69cd46271afd91ad8520c9ba6692?s=96&d=mm&r=g","caption":"Anna"},"description":"Marketing specialist","sameAs":["https:\/\/dotinum.com"],"url":"https:\/\/dotinum.com\/blog\/author\/anna-d\/"}]}},"_links":{"self":[{"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":12,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":1334,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions\/1334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/media\/153"}],"wp:attachment":[{"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotinum.com\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}